The PUML Origin Story
PUML Better Health is a new Web 3 Sports, Fitness and Wellness company from Brisbane Australia. The vision of PUML is to gamify healthy behaviors via virtual challenges incentivised by earnings in cryptocurrency.
The origin story of PUML goes back to the early days of crypto. Founder Damien King saw a huge opportunity in the web three space to incentivize behaviour with crypto. The basic idea is that by doing something healthy, you get rewarded in crypto and NFT’s.
The first iteration was developed when he was living in London when he was in the process of building his first startup. He was working for Virgin at the time and he and a friend decided to build a company together, as a side hustle. Damien found himself coding late at night, after working all day, drinking too much Red Bull to keep going. After about 18 months of working super long hours, he found his health starting to suffer.
Burnout is a real issue in many industries. When you're overwhelmed at work, other parts of your life can start to suffer. Damien realized he needed a little help to stay motivated on his health journey. Which is what inspired him to create PUML. Group challenges are a really exciting way to do that, especially group challenges. Because you’re together with a group of people, you’re more motivated to win something. At the core of PUML is that idea of community. When you’re doing something as a part of a group its more engaging than a sole endeavor.
Own Your Data
King first wrote the original white paper back in 2018, around not only the incentification of healthy behaviours, but also another important area, health data. Health data is one of our most important data elements, which at the moment, people may not care too much about. But in the future with things like the predictive diagnosis of lifestyle diseases and things like that, our data will become more and more valuable. So it’s important that we don’t just leave it to chance. We don’t allow large organisations and governments to control our own health data, but that we own and control that data and we can potentially commercialise that data. So the original white paper was all about improving your health through incentification but also owning your own data.
Move to Earn
In 2019, PUML was in an accelerator with the University of Queensland and Hype Spin, which is a sports tech accelerator from Tel Aviv. And it was then that the concept of everyone should be paid to be healthy was solidified. That in an ideal world the user becomes like a professional athlete, where someone always pays you to be healthy. And PUML was the app to enable that for the masses.
With Move to Earn you earn rewards for exercising, upgrading skills and participating in fitness competitions. With the rise of online social networks and video games has come a huge increase in the number of individuals who are now going digital and are searching for digital fitness. The fitness industry is worth $100 billion and Move to Earn is poised to become the next big trend.
For more information: https://puml.io/
